How to Run a Web Directory

Running a Web directory is not that difficult if you understand a few basic things that are necessary to be successful as a directory owner.

The first thing you need to do is decide what type of directory you want to start. The most common type is a general one, where you have a massive list of categories that are organized in a logical manner. General directories are often easy to start and you will have a wide range of Webmasters ready to submit because of the large amount of categories. The other option is to start a niche specific directory that focuses on one topic. If you have an interest in pets, for example, you could start a directory that is organized by pet type, or maybe even a breeder directory.

You should always make your directory search engine friendly and set it up as an SEO Web directory. Basically what that means is your links are all ‘do-follow’ and count as backlinks in the search engines. Webmasters will appreciate this when they submit to your directory as it will help their search engine rankings when they use their keyword as part of the title when submitting. A nice example of this type of directory is the TikiFind Web Directory, which is respected and has been around for quite some time.

Next, you will want to decide on the software to use to run the directory. The two most popular pieces of directory software include PHPLD, and Esyndicat. They both work about the same and offer a good support community. You will then select a domain name and install the directory software on your server.

Finally you will setup your categories, write out some submission policies, and decide whether or not to make your directory free or paid. Usually when starting out you want to make it free to allow people to get the directory started with listings. As it grows over time and gains more authority you can definitely charge for reviewing submissions to your site.

A directory can be a lucrative and fun way to make money on the Web.

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